Social Media Manager

Full Job Description

Job Specification: Social Media Manager

Location: On Site, Meadowdale, Johannesburg, South Africa.
Experience: 3–4 years of proven experience in social media management.

About the Role: Crafting Connections, Driving Engagement

We are on the hunt for a dynamic, creative, and strategically-minded Social Media Manager to become the voice and vision of our brand across the ever-evolving digital landscape. This isn’t just about posting; it’s about building communities, sparking conversations, and transforming casual observers into passionate advocates. You will be the architect of our online presence, responsible for conceptualizing and creating compelling, brand-rich narratives that capture attention and drive meaningful engagement.

From the initial spark of an idea to the final performance report, you will manage social media campaigns end-to-end, ensuring every effort aligns with our overarching business objectives. This role demands a keen eye for detail, an innate understanding of various platform algorithms, and the ability to translate complex data into actionable insights that fuel continuous improvement.

This opportunity is perfectly suited for an individual who not only thrives but truly excels in a fast-paced, collaborative, and results-oriented environment. We are looking for someone who can seamlessly balance groundbreaking creativity with rigorous analytical thinking, consistently delivering innovative content while meticulously tracking its impact. If you’re a storyteller at heart with a passion for data and a knack for navigating the digital realm, we want to hear from you.

Key Responsibilities: The Pillars of Your Impact

As our Social Media Manager, your multifaceted role will encompass the following critical areas:

1. Content Creation & Storytelling: The Art of Engaging Narratives

• Architect of Engagement: Take the lead in writing, conceptualizing, and developing highly engaging content strategies and individual posts meticulously tailored to the unique nuances and audience demographics of each social media channel (e.g., short-form for TikTok/Reels, thought leadership for LinkedIn, visually appealing for Instagram, news-driven for Twitter).
• Brand Resonance: Develop and implement sophisticated brand-rich storytelling techniques that not only captivate but genuinely resonate with diverse audience segments, fostering deeper connections and building brand loyalty. This includes crafting compelling narratives around product launches, company culture, customer successes, and industry insights.
• Brand Guardian: Act as the primary guardian of our brand identity online, ensuring unwavering consistency in tone of voice, core messaging, visual aesthetics, and brand guidelines across all social media platforms and communication touchpoints.

2. Channel Management: Orchestrating Our Digital Presence

• Daily Operations: Take full ownership of the day-to-day running, monitoring, and optimization of all our active social media channels, ensuring a vibrant and active presence.
• Strategic Scheduling: Efficiently schedule posts using advanced social media management tools, ensuring optimal timing for maximum reach and engagement, and meticulously overseeing the timely delivery of comprehensive content plans.
• Proactive Engagement & Optimization: Continuously monitor real-time performance metrics, audience engagement, and sentiment. Proactively identify trends, opportunities, and potential issues, making timely and data-driven recommendations for optimization and content refinement.

3. Campaigns & Paid Media: Driving Measurable Growth

• Campaign Lifecycle Management: Skillfully plan, execute, monitor, and manage the full lifecycle of social media ad campaigns across various platforms, from initial strategy and audience targeting to ad creation and performance analysis.
• Budget Mastery: Meticulously oversee and manage campaign budgets, ensuring efficient allocation of resources, tracking spend against objectives, and optimizing for maximum return on investment (ROI).
• Results-Oriented Delivery: Commit to delivering quantifiable and measurable results that directly align with and contribute to overarching brand goals, such as lead generation, website traffic, brand awareness, and customer acquisition.

4. Analytics & Reporting: The Science of Social Success

• Performance Insight: Diligently track, collect, and analyze a comprehensive suite of performance metrics across all social media channels, identifying key trends, successes, and areas for improvement.
• Strategic Reporting: Compile and present insightful monthly and quarterly performance reports to key stakeholders. These reports will go beyond raw data, offering strategic insights, data-backed recommendations, and clear next steps for continuous strategy refinement.
• Data-Driven Evolution: Leverage collected data and analytics to continuously refine social media strategies, optimize content performance, enhance audience targeting, and demonstrably improve the overall return on investment (ROI) from our social media efforts.

5. Video & Creative: Visualizing Our Story

• Short-Form Video Expertise: Confidently create, shoot (where applicable), and edit engaging short-form video content specifically optimized for various social media platforms (e.g., Instagram Reels, TikTok, YouTube Shorts), understanding the unique demands of each.
• Trend Savvy: Stay rigorously up-to-date with emerging trends in social video content, new platform features, algorithm changes, and best practices, proactively integrating these insights into our content strategy to maintain a cutting-edge presence.

Requirements: Your Foundation for Success

• Proven Experience: A solid 3–4 years of dedicated and progressive experience in social media management, demonstrating a track record of successful campaign execution, community growth, and measurable results.
• Platform Proficiency: In-depth knowledge and hands-on experience with major social media platforms including, but not limited to, Instagram, Facebook, LinkedIn, Twitter, TikTok, and YouTube, including their respective analytics tools and ad managers.
• Content Creation Skills: Exceptional writing, editing, and verbal communication skills with a proven ability to craft engaging and brand-consistent copy. Experience with graphic design tools (e.g., Canva, Adobe Creative Suite basics) and video editing software (e.g., CapCut, InShot, Adobe Premiere Rush) is highly advantageous.
• Analytical Acumen: Strong analytical skills with the ability to interpret data, identify key insights, and make data-driven decisions to optimize performance.
• Strategic Thinker: Ability to develop and execute comprehensive social media strategies that align with business objectives.
• Organizational Prowess: Excellent organizational skills, attention to detail, and the ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
• Team Player: A collaborative spirit with the ability to work effectively within a team and cross-functionally with other departments (e.g., marketing, sales, product development).
• Self-Starter: Proactive, self-motivated, and able to work independently with minimal supervision.
• Passion for Social Media: A genuine passion for the social media landscape, a curiosity for emerging trends, and a commitment to continuous learning and professional development.

Join our team and help us shape the future of our brand’s digital presence!

Key Responsibilities & Desired Skills

We are seeking a highly motivated and creative individual to join our dynamic team. The ideal candidate will be a social media native with a proven track record of crafting and delivering engaging content that captivates audiences and drives measurable results. This role requires a strategic thinker with a keen eye for detail and a passion for all things digital.

A significant part of this role will involve the hands-on experience of managing social ad campaigns from conception to execution. This includes the strategic allocation of budgets across various platforms, meticulous monitoring of campaign performance, and the generation of insightful reports that inform future strategies and demonstrate return on investment. You’ll be expected to optimize campaigns continuously to achieve key performance indicators and maximize our reach.

Possessing strong analytical skills is paramount, as you’ll be responsible for dissecting complex data, identifying trends, and translating these insights into actionable strategies. Equally important are excellent presentation skills, enabling you to effectively communicate your findings, recommendations, and campaign performance to internal stakeholders and team members in a clear, concise, and compelling manner.

Furthermore, hands-on video production and editing experience is absolutely essential for this position. We are looking for someone who can not only conceptualize compelling video content but also execute it from filming through to post-production, including editing, sound design, and motion graphics. A strong portfolio showcasing diverse video work will be a significant advantage.

You’ll be managing multiple social media channels simultaneously, requiring exceptional organizational skills and the ability to effectively prioritize tasks and meet deadlines in a fast-paced environment. The capacity to “juggle” various projects and adapt to evolving priorities will be critical to your success.

Above all, we are looking for someone with a genuine passion for social storytelling. This means having an innate understanding of how to craft narratives that resonate with different audiences across various platforms. You’ll be expected to stay consistently ahead of platform trends, new features, and emerging best practices, constantly experimenting and innovating to keep our content fresh and impactful.

What We Offer

This is a unique and exciting opportunity to truly own and grow our brand presence across a diverse array of digital channels. You will have the autonomy to develop and implement innovative strategies, shaping our online identity and expanding our reach to new audiences.

You will be joining a truly collaborative and supportive environment where your ideas are valued, and teamwork is actively encouraged. We believe in fostering a culture of mutual respect and continuous learning, providing you with the resources and mentorship to thrive.

Most importantly, this role offers the chance to tell stories that genuinely matter and to shape how our audience connects and engages with us on a profound level. Your work will directly contribute to building a strong community and fostering meaningful relationships with our stakeholders.

Job Details

• Job Type: Full-time

Application Questions:

To help us better understand your qualifications and expectations, please provide detailed answers to the following questions:

1. What are your current salary expectations, and what is your desired salary for this position? Please provide specific figures or a realistic range.
2. Please elaborate on your professional experience in social media management, specifying the number of years you have actively managed social media accounts and campaigns for a brand or organization.
3. Do you possess a Bachelor’s Degree or a relevant professional qualification that aligns with the requirements of this role? If so, please specify the degree/qualification and institution.

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